Pressure-tested leadership. Real-world results
15+ years fixing broadcast and tech ops from the inside—when failure wasn’t an option
Meet the Operator Behind AXIA Ignite
I don’t teach theory. I fix teams.
For over 15 years, I’ve been in the thick of broadcast and tech ops—
working inside systems that buckle under pressure, leading teams through the mess, and getting results when it counts. I don’t sit on the sidelines. I get inside the work and fix what’s not holding.
At Sky, I cut my teeth on scheduling, presentation, and playout—learning the mechanics, the bottlenecks, and the cracks that show when teams are stretched too thin. I climbed the ladder, but never lost touch with how the engine room runs.
At Viaplay, I walked into a bloated 30-person scheduling team and rebuilt it from the ground up. When I walked out, it was 14 people running 11 channels—faster, tighter, and without compromise. No fluff. Just better systems, better leadership, and teams that could finally breathe.
The Results:
80% boost in team productivity
68% drop in on-air errors
£75K+ saved annually
90%+ employee engagement
That’s not coaching. That’s operational surgery.
I’m David Cox.
Welcome to AXIA Ignite.
My Tools. Your Fix.
I don’t deal in theory. I deal in pressure.
These systems were built where chaos wasn’t the exception—it was the job.
If you’re firefighting daily or dragging clunky workflows behind you, there’s a better way.
Three tools. Sharp. Proven. Built to hold.
Ignite Leadership Model
A tactical roadmap to turn low-performing teams into collaborative powerhouses.
Built for managers who need results—fast.
No fluff. Just clarity, action, and measurable progress.
TEAM Formula
Trust. Emotional Intelligence. Accountability. Metrics.
This is your leadership foundation.
Without it, nothing sticks.
With it, your team starts performing with you—not just for you.
Stack Attack Workflow
The operational scalpel.
No silos. No noise. No spreadsheet chaos.
One source of truth. One clear system.
Work moves faster—and cleaner.
Not Coaching. Not Consulting. Fixing.
If you’re bleeding time, trust, or talent—something’s broken.
And it won’t fix itself.
AXIA Ignite isn’t here to inspire.
We don’t do fluff. We don’t sell playbooks.
We fix what’s slowing you down—inside your team, your systems, or your results.
It’s rarely just a “people” issue.
If your team’s stuck in firefighting mode or not clicking, it’s a system fault.
That’s where we come in.
What does fixing look like?
→ Meetings that end with clarity—and action.
→ Leaders who know what’s expected—and deliver it.
→ Teams that stop circling and start producing.
You’ve tried frameworks. You’ve tried pep talks.
What you need is someone who can strip it down, find the fault, and get it moving again.
This isn’t coaching. It’s operational triage.
What AXIA Ignite Fixes:
Broken teams and underperformers
Workflow leaks and money drains
Cultural drag and firefighting loops
You don’t need another talker.
You need a Fixer.
You don’t need another vision. You need a result.
Ops leaking time? Team stuck? Firefighting nonstop?
It’s not a people problem. It’s a systems problem.
Book the call. Let’s fix it.